Meme Overview

Drake Hotline Bling is a popular meme format that features reaction images extracted from the music video of Drake's 2015 hit single 'Hotline Bling'. This meme is typically used to convey disapproval of a topic or comment made by others in online discussions.

Background

The concept of Drakeposting involves using stills from the 'Hotline Bling' music video, particularly featuring Drake making various expressive gestures. The most notable image depicts him looking disapprovingly with his hand raised to his face. This style of reaction image is akin to the use of Costanza.jpg, and it has become a staple of meme culture on platforms like 4chan.

How It Began

The initial image that sparked Drakeposting comes from the music video of Drake's 'Hotline Bling', released in 2015. The first reaction image circulated on 4chan's /v/ board around mid-to-late 2015, with the earliest known instance appearing in a thread about first-person shooter games on October 31, 2015. The term 'Drakeposting' itself emerged in a /fit/ thread on May 4, 2015, as part of discussions relating to the artist.

Meme Evolution

By January 2016, the trend of using images from Drake's 'Hotline Bling' music video had rapidly expanded across various 4chan boards, including /mu/, /int/, and /g/. During the first quarter of 2016, 'drakeposting' generated hundreds of archived discussions on 4chan. The phenomenon also led to related conversations on Sheeky Forum and Reddit's /r/4chan. Notable mentions include a January 30, 2016, inquiry about its popularity on Sheeky Forum and various discussions about Drake's music in connection with gaming culture.