Introduction

Drakeposting is a meme format that utilizes reaction images from the music video of Drake's 2015 hit single 'Hotline Bling' to convey disapproval or mockery in online discussions.

Background

Drakeposting originated from the imageboard site 4chan, where users began sharing stills from the 'Hotline Bling' music video as a way to express their disdain for various topics or comments made by other users. This practice is similar to the use of the Costanza.jpg image for conveying disapproval.

How It Began

The initial image that sparked Drakeposting features Drake in a distinctive pose from his 2015 music video 'Hotline Bling,' where he gestures in a way that suggests disgust. This pose was isolated and began circulating on 4chan's /v/ board in late 2015, with one of the earliest known uses as a reaction image recorded in a thread discussing first-person shooter games on October 31, 2015. The term 'Drakeposting' itself was first used in a /fit/ thread on May 4, 2015.

Internet Reaction

By January 2016, the trend of using Drake's images from 'Hotline Bling' rapidly gained momentum across various 4chan boards, including /mu/, /int/, /v/, and /g/. During the first quarter of 2016, 'drakeposting' appeared in numerous archived discussions on 4chan. This growing trend led to various discussions on Sheeky Forum and Reddit's /r/4chan, where users shared their thoughts on the meme's popularity. Notable mentions include a Q&A thread on Sheeky Forum where users explored the significance of 'drakeposting' and a Reddit thread that linked it to new meme formats.