Introduction

The 'We Are in the Endgame Now' meme features a significant quote from Doctor Strange in the Marvel film Avengers: Infinity War, symbolizing moments when a situation is nearing its conclusion.

Background

The phrase 'We Are in the Endgame Now' is a notable quote from the 2018 Marvel superhero film Avengers: Infinity War, delivered by the character Doctor Strange. Since July 2018, this quote has gained traction online as a macro and reaction image, often used to describe scenarios where something is coming to an end.

How It Began

Avengers: Infinity War premiered in the United States on April 27, 2018. In a pivotal scene, Doctor Strange, portrayed by Benedict Cumberbatch, tells Tony Stark that 'we are in the endgame' after relinquishing one of the Infinity Stones. This quote also serves as a reference to the subsequent film, Avengers: Endgame, released in 2019.

Meme Evolution

The meme began to circulate on April 29, 2018, when a Tumblr user posted GIFs from Avengers: Infinity War, including the iconic scene, garnering over 3,300 likes and reblogs within a year. On July 3, 2018, a Redditor shared the earliest known macro version of the scene in the /r/thanosdidnothingwrong subreddit, attracting over 2,900 upvotes in six months. Despite limited spread initially, by November 2018, the meme gained significant traction, with various notable posts appearing across Reddit and other platforms, showcasing its evolution within internet culture.